In the latest episode of the EDM Prodcast, Sam Matla chats with the Jack of all music production trades, Multiplier. Even a quick look at Multiplier’s background will show you the intricate web of valuable music production resources he has contributed over time alongside his own releases. In this interview, we discuss the importance of artists bringing value, like Multiplier has, to the community and creative ways to do so. Beyond that, the chat shines light on many useful resources and techniques producers can use to monetize their work and grow their networks. We also cover guidelines for producers to start out with in jumping into sound design, and the importance of being a personality as well as an artist and educator.
What we talk about:
- How to monetize your music consistently outside of touring
- Creative ways to add value to the music industry
- Balancing the use of ‘clickbait’ and quality-focused content to grow your network
- Presenting content in an entertaining way
- Where to begin learning sound design
- The parallels between being an artist and an entrepreneur
- Approaching your goals realistically yet ambitiously
- Benefiting from producing for quantity over quality as a novice
Cool stuff mentioned in the show:
- ‘Trust Me, I’m Lying: Confessions of a Media Manipulator’ by Ryan Holiday
- Rich Dad Poor Dad’ by Robert Kiyosaki
- ‘The 4-Hour Workweek’ by Timothy Ferriss
- ‘Profit First’ by Mike Michalowicz
- ‘Gonzo Marketing’ by Christopher Locke
- The ‘Comedian’s’ Comedian Podcast
- Pensado’s Place
Multiplier on the Web:
The Music Marketing Academy
Want more plays and followers?
Check out Budi Voogt’s Music Marketing Academy and get access to a free video series (includes case study on how Budi took San Holo to over 180,000 followers on Soundcloud).
Note: as a prodcast listener, you’ll also get a free 24-page PDF titled “Understanding the Music Industry” in which you’ll learn about the dynamics of the industry, the importance of booking agents and managers, and more.
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Ratings and reviews help the podcast grow which means two things: I become happy, and I can also get more popular guests on the show. Head on over to this link and leave a rating and a review with your thoughts (you can just say “Thanks Sam,” if you like).
Until next time, have fun producing!