How to Launch an Artist Project in 2020 with Arcando

This week, Arcando sat down to chat on the EDMProdcast.

Arcando is Dutch producer who’s released on labels like Sony, Armada, Revealed Recordings, and Trap Nation, and he’s released official remixes for artists like Hardwell, Armin van Buuren, and R3HAB.

If you listen to the podcast often, you’ll enjoy this episode as we talk a lot more about branding, marketing, and social media than we normally do.

We start with Arcando’s music background, discussing how he built his career from the ground up, including his first release on Armada Trice that, believe it or not, he produced in GarageBand. We talk about how he pivoted from the big room sound he started with into a more open style, a turning point in the growth of his career.

If you’re looking to launch an artist project soon, this episode is for you. We talk about how to find the right brand for your project, how to choose the best label for your music, and how to leverage unofficial remixes to build a fanbase.

Later on, Arcando discusses why he feels quantity is as important as quality, and why focusing on a signature sound could be killing you creativity. He also breaks down how he would build an artist project from scratch in 2020, a goldmine of advice for artists struggling to grow their fanbase.

On the production side, we spend a while talking about his mixing workflow. He breaks down how he uses multiple projects for mixing, and how stem mastering has made it easier for him to achieve clean and full mixes.

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Connect with Arcando:

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About the Author

Connor O'Brien

Product manager at EDMProd. He is the author of Songwriting for Producers, the Ableton Workflow Bible, and our popular article series: Track Breakdowns

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