Branding, Image, and Graphic Design with Greg Gammino

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“Don’t try to repackage or repurpose someone else’s look if it’s not who you are” – Greg Gammino

In this episode, I sit down with veteran graphic designer Greg Gammino. He recently started his own design firm, building on a decade of experience working with brands like Canon, Ferrari, Walmart, and more. We talk about what to look for in a designer, how your image can make or break your career, why you need a logo, and much more.

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This episode is brought to you by EDM Foundations.

EDM Foundations is my course for new producers, those who’ve been producing for under 12 months, or even those who’ve just started. You can learn more about it here.

The whole idea of the EDM Foundations course is that you learn the fundamentals of music production by actually doing and not just learning concepts. The course consists of 12+ hours worth of streamable video where I walk you through the creation of 3 songs, and give you advice for creating your own original.

We’ve had over 600 people sign up for the course, many of them have had great results. Hope to see you in there.


Links from the episode:

Connect with Greg Gammino/Alchemy Design Co:

Website | Facebook | Twitter | Instagram

Show notes:

  • Getting into design (3:55)
  • Starting his own firm (7:14)
  • How important is branding? (7:58)
  • Is great music enough? (9:12)
  • When should you focus on branding? (13:20)
  • Should you create your own logo (15:17)
  • Advice on finding a designer (17:30)
  • His opinion on 99 designs/Fiverr (19:40)
  • How to value creative work (23:20)
  • Advice on designing your own logo (24:30)
  • Do you need a logo? (29:30)
  • Where is design in the music industry headed? (32:48)
  • Three final pieces of advice (39:00)

 

Direct Download Link

Right-click and select “Save Link As…”

Listen on Soundcloud

Subscribe in iTunesSubscribe on AndroidSubscribe on Stitcher

About the Author

Sam Matla

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I run EDMProd. Drop me a line on Twitter or follow me on Facebook.